The Narcissist And The Art of Persuasion

At the heart of every narcissist, behind their elaborate false self which can fool almost anyone, lies a timeless methodology. Coined by Aristotle over two thousand years ago, the ‘three pillars of persuasion’ have remained a universal blueprint for influence, and are outlined as follows:

1. Ethos (Appeal to credibility)

To have ethos is to project competence, divinity and authority. How a person dresses, their body language, their expression, and their ability to demonstrate success and status all come together as ethos.

Think Adolf Hitler. He tailored his appearance and body language to create the impression of authority, showing abnormal discipline in honing his image. He rarely faltered in...