Spotting A True Narcissist In An Attention Economy

I recently set up an Instagram account and began posting. I tried to make natural poses, and include inspiring quotes which reflected my authentic experience as a writer. Yet after just three posts, I had an undeniable sense that I was entering into narcissistic territory. From this discomfort sprang a series of connected thoughts aimed at reassuring me. I began telling myself: This is how the world is now. There are millions of content creators online, fighting for attention. This is how you promote your business. We live in an attention economy. This is normal.

Job Title: Professional Narcissist

Browsing through TikTok and Instagram, it doesn’t take long to spot someone dancing or pulling off a stunt. Provocative titles lead you into...